lotteries), and the perception of consumers that the MaxMillions system increased the probability that they could win a major prize. A representative of OLG attributed Lotto Max's popularity to the size of its total prize pools (which approach the larger jackpots seen in U.S. The launch of Lotto Max was successful, attracting higher revenue in its first 10 months of operation than Super 7 did in its best year of sales. As of May 2019, Lotto Max drawings are held every Tuesday and Friday. Introduced on September 19, 2009, with its first draw occurring on September 25, 2009, the game replaced Lotto Super 7. Lotto Max is a Canadian lottery game coordinated by the Interprovincial Lottery Corporation, as one of the country's three national lottery games.
